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The ketogenic diet consists of a high-fat, moderate-protein, low-carbohydrate diet. When the carbohydrate consumption is low enough, the body can reach a state of ketosis, which means it will begin burning away internal fat reserves for energy.
This is why keto eaters will gorge themselves on cheese, pancakes, and eggs and still lose weight. To hold you full and in ketosis, keto protein bars are low in carbohydrates and high in fat, protein, and fiber.